Managing and directing the user experience is the most vital task within an organization. No other asset is more important. That puts marketing, research and design at the top of your priorities.

"The purpose of business is to create a customer. Business has two basic functions: marketing and innovation. Marketing and innovation produce results, all the rest are costs."     -- Peter Drucker

There is no greater opportunity to impact the customer relationship, and as a result, sustain long term profitability than the strategy and design of the user experience.